Designing an Interactive Digital Product for Real Estate Sales

How Terrain created a large-format digital product to transform the homebuying journey

Why Real Estate Needs Interactive Kiosks

Today’s homebuyers expect more than brochures or static websites. They want immersive digital experiences that help them make informed decisions. That’s our client partnered with Terrain to design a custom interactive kiosk application for their sales centers.

The goal was  simple: give buyers a way to explore communities, floorplans, and available homes on a large-format display that is engaging, intuitive, and memorable.

The Challenge: Bringing Real Estate Technology Into Sales Centers

Sales centers are one of the most important touchpoints for homebuyers. But traditional tools like print materials can’t match the depth or flexibility of digital product design.

Our client needed:

• A large-format, touchscreen kiosk that could showcase homes visually.
• An experience that supported both self-guided exploration and guided sales presentations.
• A consistent digital experience across multiple communities and markets.

This required a tailored solution that merged real estate technology with enterprise-level design thinking.

Strategy: Enterprise UX Design for Large Screens

Designing for a kiosk is very different from designing for a website. Our UX design strategy focused on clarity, impact, and simplicity for a big-screen, in-person experience.

Key elements of the strategy included:

• Optimized navigation for touch interaction.
• Readable typography and layouts for large displays.
• Immersive visuals to bring communities and floorplans to life.
• A seamless balance between usability for buyers and functionality for sales teams.

By grounding the design in the context of the sales center, we created a digital product that enhances customer confidence while supporting sales representatives.

The Solution: Interactive Kiosk Experience for Homebuyers

The final kiosk design included:

• Community maps and neighborhood highlights.
• Floorplan galleries with compare features.
• Inventory filters (beds, baths, features) for quick searching.
• A modern UI system consistent with the brand

The result is an interactive sales center tool that is approachable for first-time buyers while sophisticated enough for experienced homeowners.

The Outcome: A Digital Product That Elevates Homebuying

The new kiosk provides:

• Engagement: Buyers interact with homes and communities in an intuitive, self-guided way.
• Sales Enablement: Sales teams use the kiosk as a polished, professional presentation tool.
• Innovation: The brand leads with real estate technology that sets them apart.This project showcases how interactive kiosk design can transform the in-person homebuying experience and establish a brand as a forward-thinking leader in the real estate market.

See the Full Interactive Kiosk Case Study

Want to explore every screen and detail of the design?
👉 View the Sales Kiosk Case Study